VPA Launches New Brand

In 1990 Theodore Chagnon and Angela Chagnon started Valet Park of America in Springfield, MA.  The company began as a family run business servicing just a couple of restaurants.  Twenty two years later the company still operates with a family feel and has expanded into several states across the North East with over a hundred accounts and over 600 employees. VPA is proud to say our employees are our biggest asset.  Thank you to everyone who has helped us to build such a respected reputation.


To bring us into a new era of growth, VPA partnered with a branding company to update our look.  This includes a new website, logo, slogan, and blog! VPA’s new website will highlight all of our capabilities with valet, transportation, parking management, and the numerous industries we serve.  Stay tuned! Our updated website will be launched within the next month.

“Driving You Forward”

We also implemented a new logo and slogan that will positively represent VPA. Our new slogan, “Driving You Forward”, exemplifies what we do for our clients day after day.  We are all working towards the same goal of delivering the best service for our clients, a service that will drive their business forward.

The Social World

Can’t get enough VPA news?  This new blog is a positive outlet to keep our clients, customers, and employees up to date with what is going on with the company.  We also actively use our Facebook, Twitter, and LinkedIn pages to keep our communication and relationships strong.  Connect with us within these social media tools and keep up to date with the company!

To wrap up all of our changes, we created a message that embodies our VPA difference.

Our daily standard comes from a simple belief:

That attention to detail makes the difference.

A difference that drives us all,

More efficiently, more effectively, forward.

A difference which makes clear

That there’s no other way but the right way

Through preparation, process,

And a willingness to go beyond,

We make a moment, one of excellence,

And leave in its track, an impression that lasts.

 We are very excited to roll out this new look and share it with you!  Let us know your thoughts!


One thought on “VPA Launches New Brand

  1. Pingback: Year End Review | Valet Park of America

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